Trends update of Tiktok of 2021 that enterprise must know and use for better selling
At the moment nobody will not know the name of “TikTok”, Global used Chinese app, in the form of short video to create easy personal clip by effects, songs or provided voices on this app to share to friend or public views as followers. Many think TikTok only has dancing clip, but actually TikTok is the big data of multiple interesting life styles like cooking clip, knowledge clip, DIY Live Hack etc.
And the expectation of fast growth of users closely reached to 2 billion downloads soon especially the number of users in Thailand will exceed above 100% within a year. These made TikTok become more popular used as marketing tools. Many enterprises started to use it as marketing tools including to create promotions through Challenge. Today MHA will update the trends of TikTok for the upcoming 2021 as information for restaurant marketing to be more known and more selling in next year.
10 TikTok trends in 2021
- Increasing flows of Influencers to TickTok
Speaking of influencers, we would think of Instragam or Facebook but the poll of 2020 found that 35% of influencers started to use TikTok more than last year. It stimulated the flows of both influencers and brands moved to that direction. Several commodities brands started to especially have marketing section of influencers and TikTok which is one of crucial marketing tools of many brands.
Restaurant Marketing : It is a good oppurtunity for restaurants because of more channels to present theirselves. Reviewers and influencers are looking for content to public on TikTok, especially for new reviewers which their numbers are increasing as the result of simple procedure of content on TikTok considered to be easier than other social media at the moment.
- TikTok focuses on Social Commerce
Out of idea? Think of trading on social media without leaving the apps and no longer access to shopping apps, TikTok allows traders to sell their own goods on TikTok to promote their sales. The expectation of trading process between seller and buyer will begin and end the whole process completely on TikTok.
Restaurant business : If any restaurants provide delivery service it is good opportunity to have more channels to sell. It wouldn’t difficult for any restaurants that used to on selling through social media, conversely for restaurants that never used it before. This may be the time to start delivery service.
- Popular Hashtag challenge of brands
TikTok users are quite used to challenges and we have seen many brands started to do challenge in recent past year. This function encourages users to participate with the brands by creating video following the brand requirements and post to public eyes. It is simple tactic of brand awareness and viral publicity according to marketers.
Restaurant business : The adaptation of challenge to business is to research sucess challenges with the possibility of Hashtag would become viral publicity. Comparing to other social media productions, it is considered to be used with extremely low budget.
- Increasing number of video advertisement
Overall of video marketing usage has increased from 61% to 85% in 2020. Tiktok is on present demand of marketers with its repid growing number of users, after the launching of Tiktok for Business providing information and How To of advertisement on Tiktok Last year. They expected the number of video advertisement will be increasing in the upcoming year of 2021.
Restaurant business : This will help in decreaseing the limitation of video advertising production because of TikTok feature that provide simple procedure of video making with free source of information for making video advertisement.
- Building up influence from #meme
If you can’t figure out what meme is, think of viral internet sensation like story, event or something popular at that time and will be remaked to be mimicing, playing as people on social will use it for. Like in the past animal sculptures infront of the monastery are used to drawing by several cartoon artists became the meme of Himmapan Marshmallow Animals because of its weirdness. Similarly to TikTok that people on social in any social media crave for meme to follow or to play as well according to marketers.
Restaurant business : If you know the current sensation with the usage of memes on video, It will promote the better awareness and remembering to your restaurant, especially on most-used plateform like TikTok.
- Remixing UGC is new trend
Remixing UGC fully stands for Remixing User Generated Content, is to make crative content through its plateform template in individual style by using multiple styles of Background Music or filter such as dancing categories or strange places which will be forwarded and become viral sensation.
At this point many may wonder what is the difference between TikTok to other social media plateforms, the answer is that Tiktok has its own complete video creation tools that user can record video right on the app with filters and effects categorized distinctly. These features make it easy for users to put their imagination and creativity into video.
Restaurant business : These free features are suggested to check out on TikTok which are provided for any users to create brighting up their brands.
- The move of celebrities to TikTok
The move of several celebrities started to join TickTok according to statistics which found that most of TikTok users is Gen Z (age range between 9 – 22 years old), the group that spend their time on social media at least 2 – 4 hours a day. They are known as Digital Native or Digital Citizen that born with technology and high self-confidence. Gen z is important based customers of these singers or celebrities, therefore it is no surprise to see the more flows of celebrities to use TikTok.
Restaurant business : Normally in the past if celebrities came to the restaurant for the service, we rarely held to ask for a group photo to post on social media which mostly a photo shoot. But in the future TikTok could become an option to use as it doesn’t take that long to shoot.
- TikTok is unmissable song promoting channel
Forget the same promotion of music in other social media because TikTok provides function called Duet and Stitch which. A function that can take someone else’s video to make your own video as dual screen duet or additional video on your own video. Marketers claimed it hasn’t been seen before in any social media apps and create engagement between creators and TikTok and will help businesses to get to group target which hasn’t followed them yet by the help of most-viewed videos.
Restaurant business : This feature will help in sloving lacking views on restaurant contents without payment on old-style boosting. However it is still necessary to thoroughly study business policy of video making on TikTok.
- TikTok Trends are new entertainment
Although TikTok comes with short video format unlike regular television programme Tiktok is considered to be similar to regular television programme although its format of short video is contrast. When users found #Hashtag which they are interested in and continously follow video under the #Hashtag similarly to choosing programme on television with proper length of content. Editing by users into part or episode will be followed to watch for the upcoming videos like television programme on air.
Therefore in the upcoming year we will see video creators on TikTok making video as episode to gain more followers and television programme will make more content in the form of episode to post on TikTok.
Restaurant business : Trendy content on TikTok isn’t just dancing or entertainment, but cooking video is equally popular as well. As the ability of content production is frequently created till receiving high number of followers will definitely benefit restaurant promotion.
- Reality makes brand unique
As you may know, TikTok focuses on realistic and genuine content. Group target will pay attention on relative content to their interest according to marketers will be more sucess in marketing. This could answer why clip production, procedure or realistic clip without filter can be success on TikTok. Marketers expect main group target as Gen Z, their characteristic will get boredome with unrealistic or traditional set up content. Although realistic content marketing is not a new thing but it will be big trend in 2021.
Restaurant business : This will benefit for the recommended content of cooking recipe, best menu restaurant. Statistics founded that if we keep watching cooking video, we will feel hungry constantly. Eventhough straight-forward restaurant introduction with no filter or set up could also work as well. Funny gag or TikTok challenge playing is added with the right meme will build awareness and remembering to restaurant pretty well.
Conclusion
As you can see TikTok is one of the tools to make better marketing because of its easy and complete usage and creative functions on video production. MHA saw that TikTok is suitable marketing tool for restaurant comparing to other unbeatable social media plateforms especially restaurants whose target group is Gen Z. Afterall it should be researched of TikTok policy first or else you could get limited invisibly or banned. Stay tuned for great contents with MHA on next episode.
Tag: Tiktok, Marketing for restaurant business
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